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Form Connections with your Audience Through Podcasting

Originally known as “audioblogs,” podcasts are taking the marketing world by storm. If you have updated your iPhone within the last year, you might have noticed the Podcasts application downloaded to your homepage. But you might be asking yourself, what exactly is a...

6 Digital Marketing Techniques to Better Engage Your Audience

The development of digital marketing has continuously changed the way brands and businesses use technology. The key objective of digital marketing is to promote your brand through various forms of digital media. An audience-led approach to digital marketing leads to...

Potenza Inc. wins prestigious national marketing software award

April 3, 2018 — Lafayette’s Potenza, a full-service 360 marketing firm, has won a prestigious, nationwide marketing software award. Potenza, an Inc. 5000 fastest-growing company for four straight years. has won a 2018 AWA Award  (Automotive Website Award) in Marketing...