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6 Digital Marketing Techniques to Better Engage Your Audience

The development of digital marketing has continuously changed the way brands and businesses use technology. The key objective of digital marketing is to promote your brand through various forms of digital media. An audience-led approach to digital marketing leads to...

Potenza Inc. wins prestigious national marketing software award

April 3, 2018 — Lafayette’s Potenza, a full-service 360 marketing firm, has won a prestigious, nationwide marketing software award. Potenza, an Inc. 5000 fastest-growing company for four straight years. has won a 2018 AWA Award  (Automotive Website Award) in Marketing...

Director of Software Development

Potenza Innovations, based in Lafayette, LA, is pleased to announce we are hiring for the position of Director of Software Development. Job Description: Envisions product development and manages projects through completion; analyzes and designs software enhancements...