by Potenza Inc | May 15, 2018 | inc, News
The development of digital marketing has continuously changed the way brands and businesses use technology. The key objective of digital marketing is to promote your brand through various forms of digital media. An audience-led approach to digital marketing leads to...
by Potenza Inc | Apr 3, 2018 | inc, News
April 3, 2018 — Lafayette’s Potenza, a full-service 360 marketing firm, has won a prestigious, nationwide marketing software award. Potenza, an Inc. 5000 fastest-growing company for four straight years. has won a 2018 AWA Award (Automotive Website Award) in Marketing...
by Potenza Inc | Aug 7, 2017 | Career Openings, inc, News
We’re all about internships at POTENZA! Interning with our POTENZA Marketing team is a great opportunity to learn more about the advertising and marketing industry with hands-on experience! We’re all about giving our interns important tasks that deal with...
by Potenza Inc | Apr 21, 2017 | inc, News
7 Important Digital KPIs for Auto Dealers 1. Website Visits Although total website visits is a high-level metric, the data that it can potentially uncover can’t be discounted. Knowing what your overall traffic patterns are (YOY and MOM) can clue you in to any possible...
by Potenza Inc | Mar 22, 2017 | inc, News
Google Analytics is an incredibly powerful tool, but can appear to be full of misinformation to a layperson viewing raw unfiltered data. Your web analytics may include fake and inapplicable traffic that you were previously unaware of, like hits outside your area of...
