Potenza featured on Bloomberg TV’s The American Dream

The American Dream: POTENZA from Potenza Creative on Vimeo.

 

Oct. 16, 2018 — Potenza, an Inc. 5000 fastest-growing company for five straight years, was featured Saturday, Oct. 13, on Bloomberg TV’s the American Dream.

Potenza, a Lafayette-based, award-winning full-service 360 marketing firm, is excited to be recognized for its innovative approach to marketing in the last decade on The American Dream, which has chronicled such household names as VistaPrint, VariDesk and more.

Potenza CEO Frankie Russo expressed excitement about the appearance, saying he was humbled by the notoriety.

“We’re thrilled to appear on such a prestigious network and on an exciting show that is telling such great stories about entrepreneurs who overcame early struggles to reach great heights,” said Russo.

The American Dream, which appears exclusively on Bloomberg TV, highlights the rise of some of America’s most successful companies through the lens of the founders that built them.

Russo said Potenza’s story is about great teamwork, a shared vision and tireless employees and leadership.

“Our success is about teamwork. From when my brother Giorgio (Russo) and I set out to do something special a decade ago, to our day-to-day creative efforts that include so many staff members,” said Russo.

“Our goal when we started Potenza was to, first, make our clients believe in us, then to make our community believe in our clients. That’s what guides us every day, and, that, I think, is why we’re gaining such national recognition.

For more information, contact Natalie Sandoz at 337-408-3254, ext. 1002 or at [email protected]

20 Apps You Didn’t Know You Needed

Navigating the iTunes or Android app stores can be a little overwhelming. If you’ve ever thought, “there should be an app for that,” there probably is an app for that. With a variety of different ride sharing, budgeting, money sharing, and recipe apps, how do you know which ones are credible or useful? We’ve come up with a list of 15 free and 5 paid applications that you’ve probably never heard of, but you will definitely find useful!

FREE:

This app is ideal for all of the frequent movie-goers out there. This app tells you the perfect time to go to the bathroom during every movie – just select the movie you’re seeing and it will tell you what you missed when you get back. Now you can get your large drink at the movies and not worry about missing the best parts!

Defined as your “smart cooking sidekick,” this app provides you with personalized recipe recommendations, helpful tools, and in-depth guidance along the way. You can also add recipes to your shopping list directly on the app! Yummly will help you improve your cooking skills in no time.

ChefsFeed provides you with recommendations for dining out that come straight from the food and beverage professionals themselves. This app features videos and stories, city guides that allow you to plan the perfect date, happy hour, or weekend trip, venue hours and directions, and maps that show the best dishes, cocktails, coffee, and beer near you.

The perfect app for the beer connoisseur. Share great beers, your favorite breweries, and the best venues with your friends while earning badges. On Untappd, you can create a list of your favorite beers, get alerts when your favorite venue adds more beers to their menu, and discover nearby venues, events , nd beers that suit your tastes!

A simple way to split the bill among friends. Take a picture of the receipt and select your items to claim them. Tax and tip are calculated for you in the app and even connects to popular money sending apps for easy payment!

The easiest money sending app there is. Money goes directly from bank account to bank account, no manually transferring from the app to your bank account or debit card. Zelle is much easier and safer than some of the other apps that offer the same services.

Sweat Deck is a workout app that changes it up for Apple users. This deck of cards allows you to mix up your workout routine with endless combinations of workouts. Assign an exercise to each suit and perform the cards as they’re drawn from the deck. This app is probably not for workout fanatics, but definitely for those who want to make a trip to the gym part of their daily routine or even just change up their workout regimen.  

A simple way to reframe your stress. Headspace offers guided meditations and mindfulness techniques to bring wellness, calm, and balance to your everyday life. This app will teach you the fundamental techniques of mindfulness and meditation.

Guides is packed with offline maps, must-see destinations, audio phrasebooks, and neighborhood guides, making this app the ultimate city guide to wherever your heart leads you. This app also includes a currency converter, transportation information, and a “near me” function. Bring Guides along on all your upcoming excursions!

Find travel adventures and new places, access vacation home rentals, even begin earning money as a host! Airbnb is widely known, but this app is a must-have. You can book unforgettable travel experiences right on the app, short or long-term.

The first real travel social community. With Holiday Swap, you and another person swap homes for the duration of your vacation. This allows you to save money for other expenses for your trip. You look through properties and locations and match with people based on your personal preferences.

Another more well-known app, Waze allows you to always know what’s happening on the road ahead. Keep up with traffic, construction, police, crashes, and more. Waze will change your route to keep you out of traffic and alert you when something happens on your route. Waze is definitely useful in bigger cities with more traffic or when you’re looking for the quickest route.

HUJI Cam gives your photographs a vibrant filter and keeps your memories alive by dating them. This app is very simple. You open the app and it looks like a disposable camera. After you snap a few pictures, you can look through them in the gallery. The best feature is the date; it makes the photo look like an authentic printed photograph on your phone.

The ultimate goal and habit tracking app. This app tracks any habits or goals you desire. Strides is a SMART goal tracker, sending reminders to hold you accountable and charts to keep you motivated. Strides has been called “the most comprehensive, user-friendly, beautifully designed goal-tracking app available.”

For all the fashionistas out there. Rent the Runway allows you to choose from a wide selection of designer items and rent them. The app offers one-time rentals, unlimited rental access, and monthly shipments. This app gives you the wardrobe flexibility you’ve always dreamed of.

PAID:

A photo editing experience. Afterlight 2 offers advanced photo editing tools, artwork, text, filter collections, filter editing, double exposure and much, much more. This is the ultimate photo editing app, with constant updates and a one-time payment.

Known as the most intuitive and delightful calendar app you’ll ever use. This app allows very easy event creation, weather updates, travel time estimations to meetings and events, and helpful hints. This app is free to download, but requires a subscription to access the full application.

Streaks is a to-do list app that allows you to form good habits. You can track up to 12 tasks you complete each day with easy, advanced customization. Streaks links to your health app and reminds you when things need to be completed.

The ultimate budget and expense app for Apple users. Pennies allows you to keep track of your spending habits an expenses while gearing you towards saving money. Pennies is simple and easy to use, unlike some of the other budgeting apps. It helps you know how much money you can spend and how much you should save, and can create multiple budgets.

This app basically converts your iPhone into a portable scanner. Scanner Pro allows you to scan and save paper documents on your iPhone. Scan anything from photographs, multiple page documents to receipts. Scanner Pro detects borders and corrects distortion and geometry.

– Molly Little, Summer Marketing Intern

NOW HIRING: Search Engine Marketing Specialist

Potenza, a full-service marketing agency in downtown Lafayette, is seeking a full-time Search Engine Marketing Specialist for their rapidly growing Interactive Marketing department. Potenza was recently named one of Inc. Magazine’s 5,000 fastest growing privately-owned companies for the third year in a row. The Search Engine Marketing Specialist will possess a passion for marketing and a student mindset. This position is responsible for the building of pay per click campaigns and managing the performance of existing accounts.

This job is meant for you if:

  • You care about the details and making sure things are done right. You can work autonomously within a team environment. You can communicate clearly, and have experience speaking with customers through phone and email. You write very well and can create compelling ads within a strict character limit.
  • You love to learn new things, and you learn them quickly. You are comfortable with seeing things performed once, and following instructions with little need for further direction. You follow processes and take initiative when there is room for improvement.
  • You don’t get frustrated easily, and you take guidance humbly. You are accountable for your mistakes, and you take initiative to correct them in the future. You like numbers and solving problems.  No matter how many times you’ve done something, you care about getting it right, every time.

Position Requirements:

  • Critical thinking skills
  • Strong written communication skills
  • Organization and time management skills
  • Meticulous attention to detail
  • Bachelor’s Degree in Marketing, Management, Public Relations, Informatics, Advertising, Communications or related field
  • Proficient in Microsoft Office Excel and PowerPoint
  • Must be available to work in our Lafayette, LA location 40 hrs /week

Preferred applicants will have:

  • 1+ Year experience managing paid search campaigns.
  • AdWords Certifications in one more than one of the following:
    • Search, Display, Mobile, Video, or Shopping Advertising
  • Bing Ads Certifications
  • Basic understanding of HTML, CSS, and Javascript
  • Experience working with Google Tag Manager

To apply for the Search Engine Marketing Specialist position, please send resumes to [email protected]. Please put “Search Engine Marketing Specialist” in the subject line. Attach resume as a word document and include the cover letter in the body of the email.  

Marketing For Your Audience: B2B vs. B2C

An essential part of any marketing effort is knowing your audience. You can better target them if you have a stronger understanding of who they are. There are multiple ways you can accomplish this. For example start by doing research, studying your competitors, getting to know your customers personally, conducting surveys, and monitoring reader comments and engagement. This can lead to more conversations, which will ultimately lead to more money.

Something you may be asking yourself: Are selling to a business and selling to a consumer really that different? Do you have to have separate strategies for each?

In short, yes. You will need different methods and materials for marketing to these distinct groups, as well as unique marketing approaches. However, you can use the same logic in targeting both.

Business-to-Business:

When selling to businesses, you are usually making a bigger sale than to individual consumers. This means it is going to be a harder sale to make. Planning for a business market is similar to a consumer market in that you still need a stronger understanding of your audience. However, you will have to consider their position in their market, rather than individual demographics.

When selling to another business, you will need to focus on building relationships and communicating to generate leads. Your audience will be made of individuals who also understand marketing, so they will be harder to sell to. In this situation, you will want to appeal to authority.

How will your product benefit their business? How can you show them this?

Target those who could convince other businesses to buy your product, who could be advocates for your product. These are the people who will actually use and benefit from what you’re selling.

Business-to-Consumer:

What are you selling? Who is buying? How do you find them? Study the demographics of your average consumer. How old are they? Male or female? Where are they located?

If you have more than one audience, you should determine the percentage breakdown of your entire audience. Is there a middle ground in which you can target both? Find out where they spend most of their time – watching television, surfing the web. That will be where you can reach them. Then, you can divide your funds appropriately and allocate money to the most important media outlets.

Let’s Get Started!

The bottom line is that the decision to buy depends on the buyers’ perspective about the purchase. For businesses, they want to use your product to better their business. For consumers, they want to use your product to better their daily lives in some way. Understand what motivates your buyer. Help them determine the value of your product. Build brand awareness and foster positive conversations around your brand.

Looking for help determining your target consumer? Our POTENZA Marketing experts can help!

– Molly Little, Summer Marketing Intern

10 Interview Essentials

Preparing for an interview can be intimidating. It can be hard putting yourself out there and asking for employment from someone you probably don’t know. If you are not well-prepared leading up to your interview, a variety of things could go wrong. SO, we have put together a list of 10 interview essentials to help you land your #dreamjob!

  1. Look up the time and location of your interview

What time is your interview? What building is your interview in? Which room or floor number? There are plenty of important details to prepare for before heading to your interview.

  1. Research the company you are interviewing with

What do they do? What goods do they produce? What services do they provide? What do they specialize in? Your interviewer may ask you why you chose to apply to their company, so it’s important to know why.

  1. Know the position you are interviewing for

Applying for an Internship? Looking for a full-time or part-time position? It’s important to know when you are preparing for your interview. You need to be able to identify how you would be good at this position and what you can contribute.

  1. Check who the interviewer is

It’s time to put your stalking skills to use! What is their position within the company? If the company’s website has pictures, it can be helpful to know what this person looks like so you can identify them more easily.

  1. Identify your strengths and weaknesses

This is almost always asked in every interview. This is your chance to brag about yourself a little bit. Take your weaknesses and turn them into a positive thing. How can you grow in this position to overcome your weaknesses? How can your weaknesses actually help you in this position? How have you gotten past these weaknesses in similar positions or jobs at other companies?

  1. Review your resume

ALWAYS update your resume and reference list and bring it to the interview. Some interviewers like to review the hard-copy while sitting with you to go over your previous jobs and experiences.

  1. Prepare a couple questions to ask at the end of the interview

What are they looking for in a potential employee? What will you be doing in this position? What will you learn? Who will you be working with? It’s important to know these things!

  1. Arrive early

I would say 15 to 20 minutes, just to be on the safe side. This gives you time to find the building or room, go to the bathroom, allows for unplanned traffic, etc. You also want to show your interviewer that this interview and position matters to you. Just make sure you don’t get there too early so your interviewer won’t feel like they are forced to start early.

  1. Dress to impress

For an interview, business casual is recommended. For ladies, this means a blouse or sweater with a conservative skirt, dress pants, or a dress. For men, this means a dress shirt (probably button-down) with khakis or nice pants.

  1. After the interview: write and send a thank you note

Handwritten is preferred, but an email is fine too. This shows them how much the interview meant to you, allows you to express your gratitude, and keeps you in the back of their mind after the interview is over.

– Molly Little, Summer Marketing Intern