Louisiana based Advertising Agency, Potenza Inc., earns a place on Inc. Magazine’s list of America’s fastest growing companies for the sixth year in a row.

LAFAYETTE, LA – For the 6th year in a row, Louisiana based Advertising Agency, Potenza Inc., secured a spot on Inc. magazine’s annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Appearing in the No. 2011 spot, Potenza Inc. is thrilled to make another appearance on the list.

“Potenza Inc. has seen incredible growth over the past 12 years but we believe this is just the beginning,” Says founder and CEO Frankie Russo.  “The advertising industry has changed dramatically over the last decade and we anticipate even more changes over this next decade. Potenza Inc is dedicated to being on the cutting edge of those changes and continuing to be a best in class strategic interactive marketing partner for our clients.”

Ranked No. 16 among the list’s Louisiana-Based companies, Potenza Inc. saw a growth of nearly 200% over the last three years and a revenue of $19.7 Million in 2018.

“We are changing a lot of things at our company and investing in new ways to be hyper focused on servicing every aspect of our client’s needs. We believe this is what will continue to make our business successful,” adds Russo.

Another one of Russo’s companies, 360ºia, made its debut on the 2019 List. Appearing in the No. 314 spot, 360ºia receives the distinguished recognition ranking within the elite Inc. 500 list. The company, founded in 2015, was ranked No. 2 among the list’s Louisiana-Based companies, 360ºia saw a growth of nearly 1500% over the last three years and a revenue of $2 Million in 2018.

The Inc. 5000 list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000.

Founded in 2007, Potenza Inc. is a family of creative, marketing, digital and technology companies dedicated to helping clients build, implement, and manage an innovative strategies for their business. For more information visit www.potenzainc.com

NOW HIRING: Search Engine Marketing Specialist

Potenza, a full-service marketing agency in downtown Lafayette, is seeking a full-time Search Engine Marketing Specialist for their rapidly growing Interactive Marketing department. Potenza was recently named one of Inc. Magazine’s 5,000 fastest growing privately-owned companies for the third year in a row. The Search Engine Marketing Specialist will possess a passion for marketing and a student mindset. This position is responsible for the building of pay per click campaigns and managing the performance of existing accounts.

This job is meant for you if:

  • You care about the details and making sure things are done right. You can work autonomously within a team environment. You can communicate clearly, and have experience speaking with customers through phone and email. You write very well and can create compelling ads within a strict character limit.
  • You love to learn new things, and you learn them quickly. You are comfortable with seeing things performed once, and following instructions with little need for further direction. You follow processes and take initiative when there is room for improvement.
  • You don’t get frustrated easily, and you take guidance humbly. You are accountable for your mistakes, and you take initiative to correct them in the future. You like numbers and solving problems.  No matter how many times you’ve done something, you care about getting it right, every time.

Position Requirements:

  • Critical thinking skills
  • Strong written communication skills
  • Organization and time management skills
  • Meticulous attention to detail
  • Bachelor’s Degree in Marketing, Management, Public Relations, Informatics, Advertising, Communications or related field
  • Proficient in Microsoft Office Excel and PowerPoint
  • Must be available to work in our Lafayette, LA location 40 hrs /week

Preferred applicants will have:

  • 1+ Year experience managing paid search campaigns.
  • AdWords Certifications in one more than one of the following:
    • Search, Display, Mobile, Video, or Shopping Advertising
  • Bing Ads Certifications
  • Basic understanding of HTML, CSS, and Javascript
  • Experience working with Google Tag Manager

To apply for the Search Engine Marketing Specialist position, please send resumes to apply@potenzainteractive.com. Please put “Search Engine Marketing Specialist” in the subject line. Attach resume as a word document and include the cover letter in the body of the email.  

POTENZA Internships!

We’re all about internships at POTENZA!

Interning with our POTENZA Marketing team is a great opportunity to learn more about the advertising and marketing industry with hands-on experience! We’re all about giving our interns important tasks that deal with real-life clients.

From copywriting to planning exciting events to making social media campaigns, interns will gain tons of knowledge from the POTENZA pros that will be useful in the future. Students currently enrolled in school will be offered to gain course credit during their time at POTENZA. Interns will be eligible for both part-time and full-time internships depending on their course load. We only ask that each intern spends a minimum of 15 hours in the office with us!

POTENZA offers Marketing internships in the Fall, Spring, and Summer. Interns will be given multiple tasks that will require independence, initiative, organizational skills, and professional communication skills. Marketing interns also need to be social media savvy with a strong background in Facebook, Twitter, Instagram, and other social media platforms.

If you’re interested in applying, please send a cover letter and resume to noelle@potenzamarketing.com! We will contact you to set up a formal interview and give you a tour of our office!


BUSINESS DEVELOPMENT MANAGER

Career Openings

Potenza Innovations, the software development division of Potenza, Inc., is currently seeking to fill a position for a full time Business Development Manager. Potenza, Inc. is a rapidly growing company, earning a rank in the Inc 5000 fastest growing companies in America 3 years in a row. We are currently the 7th fastest growing company in Louisiana.

Our work focuses upon the ongoing development and support of a marketing/advertising intelligence and automation platform “Return Flight” (ReturnFlight.com). Our business development manager would focus upon the following objectives:

  • Devise innovative ways to bring in new customers or offer new products to existing customers.

  • Nurture existing customer relationships, ensuring questions, concerns or problems are addressed and resolved in a timely manner.
  • Work with Product and QA/QC teams to ensure their priorities and scheduled are in line with the needs of existing customers.
  • Work with vendors to ensure they are providing their services in a timely and cost effective manner in to meet the needs of our business and our customers.

Your daily responsibilities would include:

  • Provide quick how-to support over screen share for existing customers as needed to answer questions or resolve problems

  • Write documentation for the software using illustrations and other visual aids
  • Create screencasts walking through various features of the software which will be made available to customers
  • Answer general questions from customers via phone or email
  • Direct feature requests and/or bugs to appropriate teams, and keep the requesting customer regularly updated on their status
  • Build and conduct demos for customers
  • Complete miscellaneous managed service requests and communicate with customer
  • Manage incoming leads from website form submissions
  • Additional support of new customers who need special attention
  • Use product support software to monitor open issues and ensure those being requested by customers are expedited as appropriate

Our vision for the Business Development Manager is to be an in-house “customer advocate,” who is above all passionate about the needs of our existing customers and growing our business. This individual should be organized, punctual, self-motivated and excited about technology. A bachelor’s degree in business and/or the liberal arts is strongly desired. Excellent writing and other communication skills are a must. The ideal candidate would also have a moderate technical background, with the ability to adapt to and learn new software quickly.

Salary D.O.E. Email resume and salary requirements to aaron@potenzainnovations.com

PHP APPLICATION DEVELOPER

Career Openings

Potenza Innovations, the software development division of Potenza, Inc., is currently seeking to fill a position for a full time PHP application developer. Potenza, Inc. is a rapidly growing company, earning a rank in the Inc 5000 fastest growing companies in America 3 years in a row. We are currently the 7th fastest growing company in Louisiana.

EXPERIENCE IN THE FOLLOWING TECHNOLOGIES (OR SIMILAR) IS REQUIRED:

* Object-oriented PHP
* Zend Framework (1.x, 2.x)
* Doctrine (1.x, 2.x)
* git/git flow feature development (Driessen branching model)
* JQuery
* HTML5
* CSS
* Linux (command line/bash scripting)

In addition, experience with the following API’s is STRONGLY DESIRED:

* Google Analytics/AdWords/YouTube
* Facebook/Facebook Ads
* Bing/Yahoo
* Twitter
* Constant Contact
* MailChimp
* Amazon AWS
* Google Machine Learning, Amazon Machine Learning, or similar

Our work focuses upon the ongoing development and support of a marketing/advertising intelligence and automation platform “Return Flight” (ReturnFlight.com). Responsibilities include:

* Development of new features
* Troubleshooting and correcting bugs
* Integration with new API’s
* Development of automation jobs based upon ML algorithms
* Working with Product and QA/QC teams to recommend efficient solutions
* Daily stand-up meetings
* Ongoing development using the AGILE sprint-based methodology

Salary D.O.E. We also have paid and unpaid internship opportunities for students or less experienced candidates. Email resume and salary requirements to aaron@potenzainnovations.com.

POTENZA, Inc. is a family of creative, marketing, digital and technology companies who will help you build, implement, and manage an innovative strategy for your business.

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