Wednesday, November 23, 2011

Scott Eric Olivier. Remember that name. You’ll be hearing it a lot in the next few years.

Find out how this year’s Entrepreneur of the Year went from programming sounds for Michael Jackson’s planned final tour, rehearsing with the King of Pop just hours before he died, to his Nov. 15 announcement of a partnership with LUS Fiber that offers every subscriber up to 10 gigabytes of free data backup.

For ABiz’s editors and staff, Olivier’s diverse background and ambitious plans put him ahead of the talented group of nominees submitted by readers, the largest number of nominations since we launched this project in 2007. Although we don’t always name an Entrepreneur of the Year – the only other local businessman to earn the honor was Dr. Kip Schumacher, who was featured in December 2009 – we annually profile promising young business owners who are working to impact Acadiana’s economy and community in big ways.
So there is much more in this issue, beginning on Page 8, about what rising young business owners are up to in Acadiana – in particular a trio of young men working to encourage and support the entrepreneurial spirit of others.

Entrepreneur of the Year

Kicking it into Overdrive

From in-demand musician and sound technician to tech entrepreneur, Scott Eric Olivier expands his reach.
By Walter Pierce
Photos by Robin May

Next time you’re surfing the ‘net, take note of the advertising that appears on websites like Google, Facebook and YouTube. Does it often appear tailored to your interests? If it does, it’s not because the Internet is a good guesser. Data mining companies – and in some cases the websites themselves – are scanning your emails, status updates and web searches looking for key words that provide a window into your personality, your habits, your interests. And they’re selling that information to advertisers.

It’s an insidious, Big Brother aspect of the World Wide Web many of us are unaware of, and combatting it is one of Scott Eric Olivier’s latest business models.
“Let’s say your child was doing a book report for school about bankruptcies and things like that. If you’re Googling the words “bankruptcies” and “credit check” you automatically get flagged for those things,” says the 39-year-old Lafayette native who spent much of the last decade-plus living in Los Angeles working as a sought-after studio/touring musician and recording technician. “It’s incredibly deep, and it’s also why the FBI has an office in Facebook and the CIA has an office inside of Facebook. It’s so easy to point advertising dollars to where they know people are talking about things.”
Surgery in Los Angeles in early 2010 for debilitating spinal stenosis – a narrowing of the spinal canal that left Olivier in excruciating pain and practically unable to walk – followed by several weeks of recovery convinced the musician/technician to recalibrate his career aspirations, something he was already considering at the time.

Scott Eric Olivier

He moved back to Lafayette and about a year ago founded Skyscraper Holdings LLC, a three-man operation that oversees four techie subsidiaries: Skyscraper Data Solutions, Laptop Roadie, Sleephawk and Enterprise Fiber Optics. The four companies operate independently, but they’re all related in some capacity to companies’ and individuals’ need to store, manage, coordinate or share data, a need that has increased exponentially over the last half decade or so.

Olivier founded Laptop Roadie – a company that specializes in audio and video recording of music concerts – a few years ago while still in L.A., and after the surgery and the decision to expand his information technology ventures, the 1991 graduate of Lafayette High set his sights on his home town, seeing the entrepreneurial potential in LUS Fiber. “I knew at that point I had to take it easy, and that I really wanted to kick Laptop Roadie into overdrive, and I realized that LUS Fiber was the ultimate test bed in the United States to do that,” Olivier recalls.
On Tuesday, Nov. 15, Olivier joined LUS Director Terry Huval and City-Parish President Joey Durel at the LUS Fiber office to announce a joint venture between the public utility’s fiber business and Skyscraper Data Solutions: iO Backup. It’s basically a data backup service, and LUS Fiber is offering up to 10 gigabytes of free data backup to all residential and business customers. Free. For your average household, 10 gigs is plenty of insurance against a fried computer and loss of files, especially financial data and precious family photos.
“We thought now would be a good time to offer this 10 gigabytes free to everyone with the holidays coming up and everyone having holiday memories they would want to back up,” Olivier says.
Best of all, though, is the personal and commercial data stored by iO Backup is fully encrypted – it’s not vulnerable to those nefarious data mining trolls. Even Skyscraper Data Solutions and LUS Fiber can’t view what’s being backed up, not that these providers would try, Olivier notes.
“Our service is designed to where we can’t see your information because it is not only transmitted encrypted, it is stored encrypted. So if you’re the owner of that information, you are the only person who has the key to look at it,” Olivier notes, adding that even if the data mining operations were able to detect the iO Backup servers, “all they’d be able to find is nothing – it would just be senseless jargon.”
In his short time back in Lafayette, Olivier has seized on entrepreneurial opportunities to grow his business, also recently working with Our Lady of Lourdes Regional Medical Center and its subsidiary, Heart Hospital, to develop a Web-based wellness program for patients.
“I’ve worked with him for less than a year now but, there isn’t a day that he doesn’t bring a great new idea to the table,” says Elisabeth Arnold, Lourdes’ director of community relations. “He has amazing thoughts regarding the potential application of fiber and other technology solutions that can affect the productivity, security and sheer success of a number of businesses here in Acadiana. Have a cup of coffee with him and you’ll learn more than you bargained for.”
Arnold also cites Olivier’s knack for making complex technological ideas digestible for the layman, an attribute Olivier says created instant simpatico with Huval, who is by vocation an electrical engineer and must rely on Internet and computer experts in overseeing LUS Fiber.
“Terry and I just kept a rapport, and the more he got to know me and the more I got to know him, the more we realized that we had a lot of the same interests – music being one of them,” Olivier recalls.
“He’s a real practical guy, but he’s also inventive and self-motivated, and he’s made a lot of relationships in high places in the community and the state very quickly; he’s acheieved a lot of credibility with people who don’t get sold that easily, which kind of verifies for me that he’s the real deal,” says Huval. “I think he’s a person who understands the worlds of technology and broadband and knows how to put things together quickly.”
Olivier has no regrets about returning to Lafayette from the bright lights of Los Angeles. He still owns a home there, although the lion’s share of his time over the last year has been spent in Lafayette.
In L.A. he worked with such big-name talents as Gwen Stefani, Van Halen and the late Michael Jackson. Olivier, in fact, was under contract with Jackson in that tragic summer of 2009, programming sounds for the King of Pop’s planned 50-concert series in London. He was with Jackson, whom Olivier has characterized as gracious and gentle, at a rehearsal just hours before the singer died from a drug overdose.
The back injury and wear and tear of averaging more than 220 days a year on the road forced his hand, so to speak. But Olivier says his music and sound-recording career naturally dovetailed with his new role as a tech entrepreneur. “I was always recording bands, so I think having that capacity to utilize the beginnings of remote recording, file sharing, was always there for me, and I’ve always been really passionate about fiber optics,” he notes.
And LUS Fiber, Oliver adds, provided the ideal platform for exploring new tech ventures in his home town. “To my knowledge there’s no other fiber community in the United States that can do what LUS Fiber can do,” he says. “It’s pretty tricked out.”
BACK IT UP
If you’re an LUS Fiber Internet subscriber and want to take advantage of iO Backup’s free 10-gigabyte backup storage, log on to SkyscraperDataSolutions.com/LUSfiber and register. Additional off-site data storage can be purchased through Skyscraper Data Solutions if the need presents itself.

Three Men and a Passion
Zachary Barker, Brian Bille, Aaron Hebert
– Acadiana Entrepreneur Group

Three entrepreneurs under 40, one common goal. Brian Bille, Zachary Barker and Aaron Hebert each formed their own businesses in their 30s. Now, their Acadiana Entrepreneur Group is out to help other budding businesses.
AEG enables new and established business owners to meet in a non-threatening environment to exchange information and solve problems. The group’s unique “no-sharking” policy allows members to network without being bombarded with business cards and phone calls from pushy self-promoters. Its goal is to provide practical “how-to’s” to individuals and learn from each other’s experiences.

Co-founder Hebert, 31, is the owner/president of Reliant Payroll. A UL Lafayette marketing graduate, the Lafayette native began his career in corporate sales, where he discovered an online payroll product that was new to Lafayette. He jumped on the opportunity, launching his own business, Reliant Payroll. In just 2.5 years, Hebert has 30 clients – and counting – in Lafayette and Alexandria. Over the next five years, his company goal is to grow by one employee per year.
New Orleans native Bille, 34, came to Lafayette to study at UL where he earned a degree in marketing. After graduation, he worked as marketing director for Body Masters Sports and Bizzuka. In November 2010, Bille launched Kinetic Marketing, a full-service firm focusing on developing and implementing effective marketing strategies for business-to-business and business-to-consumer companies. “I like to look at it as I hire my clients, as opposed to my clients hiring me,” he says. “And, I think that says a lot about why the relationship is so successful.”
Hailing from Nashville, Tenn., Barker, 33, earned a degree in business administration from Middle Tennessee State University. After graduating, he worked in the mortgage industry, then left in 2005 to pursue his own business, BarkLoud Marketing. That led to a gig as director of recruitment for Nashville Sports Leagues, where he eventually became a partner. Fourteen months ago, his wife Nancy convinced him to relocate to her native Lafayette, where he now serves as president/owner of Acadiana Sports Leagues and Acadiana Sport & Social Specialties. The league’s immediate goal is to build 300 teams in one year, then expand throughout Louisiana and other southern states. But, the organization has much loftier aspirations. “One of our big goals is to engage the young people in this community in a way so that they can build relationships now with one another, so that in 10 or 15 years when we are the lead executives in the business community, they will already have existing relationships through sports and social interaction,” he says.
The trio met and became friends through the705, an emerging leaders’ organization for young professionals. They have a definite opinion as to where our business community is headed. ABiz interviewed them at the AEG’s regular meeting place, the offices of Thibodaux Hebert Deshotels LeBlanc in River Ranch, where more than 40 entrepreneurs who are mostly under 40 (though all ages are welcome) share ideas and experiences every month.
Do you see yourselves as the future of Lafayette’s business community?
Bille: Absolutely. I was in Leadership Lafayette this past year, and I want to help bring Lafayette’s business community up to a new level. I’m not just going to sit on my hands and be quiet.
Barker: I think that really, we are more than just the business future. I think we are also the political future of this community. I think that the people that serve in this capacity are going to be our council members and are going to run this community. And, I think that understanding the business aspect in making the relationships now will make it easier for us to have a stronger community and help it run much more efficiently.
Do any of you have political aspirations?
Barker: Yes. I feel that I have an obligation and a responsibility to the community that I’m going to live in to make sure that it’s a good place for the people around me. For me, I think politics is dirty, politics is ugly. But, I think that if you have people who are willing to take it on the chin for the betterment of the community, then so be it.
Bille: If you would have asked me this question a year ago, I would have said, “Absolutely not.” But, being involved with Leadership Lafayette and working with others around town have opened my eyes a lot. So, you never know.
What makes a pro-business community?
Barker: Empowering one another and enabling people the opportunity and the capability to create businesses and be successful, I think, is what creates a pro-business community. I think we have business leadership here who wants to be pro-business, drive revenues and bring money in from outside of the city and the state. But, it is going to take the support of the people as well.
Bille: Just because it worked in the past doesn’t mean it’s going to work now or five years from now. Having an open mind with flexibility, thinking outside of the box, and being innovative is a huge component of that. And, I think our community does a great job of enabling that.
What do you see about local leadership that is pro-business?
Bille: I think we have great leadership from a business standpoint. There are proven business leaders and successful business people that are driving our community right now. And, I think that has a lot to do with why Lafayette’s economy is doing so well.
Barker: What I see here are people who are willing to take risks on things that are not politically well-supported, but are financially feasible, achievable and really create infrastructure for the future. And, I think the fiber situation is the one that really comes to mind.
What would you change on the state level to make Louisiana and Lafayette more attractive to businesses?
Hebert: Low property taxes, low corporate business taxes, and investment in the creative community.
Barker: Road infrastructure. I think the biggest challenge that we face in this area is that it’s somewhat difficult to get here. And then, once you’re here, it’s difficult to get around. So, whatever state funding could be provided to create some bypasses or additional thruways would be helpful. And, I also think that some additional exits in Lafayette or maintenance of the interstate system would be extremely helpful.
What are the big issues facing Lafayette in the next decade?
Barker: The identity crisis. It goes back to the small town versus big city mentality, and it’s a matter of the people in this community making a conscious decision to say, “We want the things that bigger cities have. And we’re going to make the investments to get there.” If we’re not willing to do those things, that’s fine. But, we’re going to have to accept our position within the state with those sacrifices.
Bille: It is the perception of Lafayette outside of this area. I think we do have a huge identity crisis, and I think it’s because they think we’re backwoods, rednecks, Cajuns, all of the negative stereotypes of the area. I think there’s a tremendous opportunity for somebody, whether it’s government or the private sector or a collaborative effort, to really brand Lafayette in a positive way, and to not focus exclusively on our culture. – Lisa Hanchey

Creative Exposure
Frankie Russo – Potenza Creative

At the age of 30, Frankie Russo has already garnered a portfolio that would be the envy of big-city ad agencies. His business, Potenza Creative, represents clients ranging from local auto dealerships to national Internet companies. The suave sharp-dresser is also the executive producer of the local television show, “Lafayette Exposed” and its Capital City counterpart, “Baton Rouge Exposed.”

Originally from Abbeville, Frankie has lived in Lafayette for most of his life. In 2004, he graduated from UL in public relations with a minor in marketing. “I would say, jokingly, that I originally decided to be in public relations because I am a people-person,” he says.
While in college, Frankie began working in real estate banking – right in the middle of the mortgage boom. “I was pretty successful, but it had a lot to do with the timing,” he says. Through his connections with the real estate industry, he was able to segue into marketing.
In May 2007, the young entrepreneur launched his own marketing firm with his younger brother, Giorgio Russo, a UL graduate in graphic design. He brought along a staffer from his real estate days, Natalie Sandoz, who is “kind of like my right-hand man,” Frankie says with a laugh. At the time, Frankie had five or six limited liability companies and saw the new company as a “sideline.”
The brothers’ partnership started as a graphic design boutique but soon morphed into a full-blown advertising and marketing agency. They chose the name Potenza, which is Italian for power or might. Says Frankie, “We wanted to bring creative power and marketing power to people’s campaigns.”
Potenza performs a variety of services, including traditional and Internet media buying and strategy; online advertisement and placement; public relations and branding services, social-influenced marketing (social media) and video and animation production.
Among the innovative company’s clients are Courtesy Automotive Group, Izzo’s Illegal Burrito food franchise and Communications Corporation of America, which owns about 28 affiliate television stations in Texas, Louisiana and Indiana.
Through Potenza’s affiliation with Communications Corporation of America, Frankie became the executive producer and partner with Exposed TV, a 30-minute television program showcasing local business. He describes it as a “magazine on TV” featuring food, entertainment, events and fashion. “Lafayette Exposed” runs on FOX 15 every six weeks on Sunday at 9 p.m., with repeats on Sundays at 9 a.m. Frankie also serves as executive director of Baton Rouge Exposed, which airs on NBC 33 at 11 a.m. on Sundays.
The “Exposed” series caters to a core demographic of females ages 25 to 54. “I found there were a lot of clients with small budgets that were not doing television advertising because they thought they couldn’t afford it,” he explains. “I wanted to be able to offer product placement, other than through commercials, for local retailers on TV.”
The agency also has an affiliate relationship with Apple Inc. through its Apple Specialists division. Potenza does the marketing and advertising for 12 different Apple specialists throughout the country, including Lafayette’s The Orchard. Recently, the Potenza owner was the featured guest speaker in front of nearly 100 Apple affiliate store owners in New York on the topic of branding and social marketing.
Potenza is also an affiliate partner in advertising with Google. “We are one of the first in this region of Louisiana to do a lot of interactive ad purchasing and media buying services at a high volume,” Frankie says.
Since starting, Potenza has grown to 14 employees, but Frankie Russo has much bigger aspirations: “My goal is to build this into a national entity that manages multiple national brands as well as specializes in national product placement for television.” – Lisa Hanchey

How a New Orleanian and a Brazilian fell in love with Lafayette
BJ Crist and Gus Rezende

Downtown Lafayette boasts two buildings that use an old bank vault for proper everyday business, which has to be one of the coolest features ever. One is Acadiana Center for the Arts and one is Jefferson Street Pub, which is where BJ Crist and Gus Rezende own their latest business venture.

Tucked in deep through that vault, past the bottles of wine now lining the walls instead of wads of money, is what now functions as the brain center of the business partners’ newest venture. As of November they are the proprietors of what was three different banks over the years and then restaurant/bar businesses, most recently Jefferson Street Pub when Tim McCoy owned it.
Built in 1905 the building has been listed on the historic registry since 1984. It’s the only building in Lafayette with a Victorian dome and has Romanesque influences in its architecture, not to mention some of the finest apartments in Lafayette are located on the upper level.
The building is really split into two sections, a rounded bar that is the centerpiece of a more intimate space that has an aperture that leads into the wider, airy and far larger space. (It’s worth noting that the large space is dedicated to being smoke free. Those who smoke are encouraged to go into the smaller bar.) Already Rezende and Crist have constructed a new stage and intend to have live music several nights a week. The kitchen, a huge monster of a culinary arena, is being tightened up as well in anticipation of a menu being created, hoping to roll out in the first part of 2012.
Although the realm of business is far from new for either man, Jefferson Street is a long way from home for both.
Rezende grew up in San Paulo, Brazil. While attending college in Georgia he spent summers in different cities making use of his hand as a tennis pro. After teaching in New York and meeting some other pros from Lafayette he decided to come here and teach at City Club. Flash forward a few moist Louisiana summers and Rezende found the place where he’d like to lay his head. After teaching tennis he began a cleanup construction business while River Ranch was fast being built. Next was opening Tropical Smoothie Café in River Ranch, then onto Village Market in Youngsville. “I played college tennis. I graduated in marketing in 2004 and worked at City Club. I did a lot of teaching and a lot of coaching. After a few years working full-time at City Club I started venturing out.”
With the café and construction cleanup businesses now behind him (the café closed, the cleanup biz was sold), Rezende is focusing his time on Village Market and Jefferson Street Pub. Rezende and Crist, along with other investors, also own Dix Daiquiris.
In contrast to his business partner, Crist hails from a few bridges down the road. Raised in New Orleans East, he attended UL on a football scholarship and played wide receiver for the Ragin’ Cajuns. He graduated in kineseology in 2005 and since then has worked in the medical supply business and owns Tropical Smoothie Café in the Oil Center with a different business partner.
“BJ and I got together a few years ago, and we made a point to do things together in the food and beverage business. I started off with Tropical Smoothie in River Ranch and ran it for four years. It was a very interesting franchise. It was booming on the East Coast,” Rezende says. “BJ liked the franchise and ended up opening one himself in the Oil Center. Then Dix Daiquiris came, and we saw the opportunity to come in and revamp the business. We’re always having ideas of what we’re going to do and what the next step will be, then the pub became available. We see a lot of potential downtown. It’s an iconic place.”
“It’s a beautiful building,” says Crist. “You really can’t beat it. There is a lot of potential with downtown. We’ve been kicking around the idea of changing or keeping the name. Right now we’re focusing on operations and improvements. The ultimate goal is to do some nice renovations and update it.”
Rezende and Crist want to make Jefferson Street Pub reflective of the community they have both come to consider home. That word, community, comes up again and again in what they want to offer. Live music is the least of what they have in store for Acadiana. They have also started a pub running club. “We partnered with Tri-Running,” says Rezende. “It’s a free event where every Tuesday at 6:30 p.m. people meet here and either run or walk a 5K. The route changes often. The Tri-Running staff is the one that takes care of the route. Then the route ends here.”?While the theme isn’t one of a sports bar, the many televisions cued up for games around the Pub and the pub running club allow for the idea that sports are quite welcome and pay homage to the two men’s background in athletics.
“This won’t just be bar business as usual,” Rezende says. “We want to partner with nonprofits for no charge. The idea of coming into the Pub was not to do bar business as usual.”?Food is a priority for both men. Rezende is working closely with restaurant industry friends he has made over the last several years who are helping to develop a menu. The pub also plans to deliver. “The idea is early next year open the pub for lunch. We’re open Tuesday through Saturday evenings now. It’s going to be a cool menu that is catering-friendly, as well.”
Eventually they want to do more than lunch. “We want to do late night food and incorporating some kind of breakfast aspect to it,” Crist says.
“The university got me here, and then I developed some wonderful relationships. It just kind of made sense for me to stay. I enjoy the city. There is something about the people here that is different than New Orleans or Baton Rouge, or other places in Louisiana. It really feels good. Seems like home now.”
“For every city that I lived in America the last 12 years,” says Rezende, “Lafayette is very similar to how I grew up. From the food to the people to the community dynamics, it’s similar. It was so easy for me to stay here. My family comes to visit and they say it feels like home. The only difference is the language.” – Anna Purdy

Brewing the Dream
Andrew Godley, Parish Brewing Company

In living by the mantra, “Do what you love and you’ll never work a day in your life,” Andrew Godley has turned a lifelong passion into a career that makes the old saying that much easier to follow: Beer.

The 31-year-old owner of Broussard-based Parish Brewing Company has spent the past three years building a local craft brewery that has finally allowed him to quit his day job and focus solely on Parish Brewing’s expansion into an 8,000-square-foot facility.
Since 2009, Godley has been leasing 1,300 square feet of space in downtown Broussard, with his bigger and better brew center expected to open by early next year thanks to the hard work of Godley and his two full-time employees.
“It’s doing what you love, having passion in what you’re doing, having goals to work toward. I’ve always had a fondness for craft beer. I found there’s an opportunity for that in Louisiana. There’s not enough of that kind of product here. I saw that I could fill that need for product while creating a business that I was passionate about. I don’t have to be wildly wealthy to be successful,” Godley says.
Godley, a Baton Rouge native who moved to Lafayette in 2005 and received his master’s in business from UL in 2008, holds a bachelor’s degree in chemical engineering from LSU, a trade that brought him to Pittsburgh after college to experience corporate manufacturing. His love for Louisiana, as well as his wife’s deep ties to Houma, brought him back to “where his heart is” and on a very quick path to the kind of creative business success that’s earned him the honor of being named one of ABiz’s Rising Young Entrepreneurs.
His signature Canebrake draft beer is currently served by more than 20 vendors in Lafayette, a demand so great that Godley has been unable to manufacture his other flavors – until his new larger facility gets up and running.
“I’m very pleased that our beer is popular and well-received,” Godley says. “That’s what we were hoping for the whole time. I’m not making the beer to be an average beer. I’m making the best possible beer I can make. I’m glad people enjoy it as much as I do. When we first started in 2009, we had several, but the demand for canebrake was so popular that we decided to just make that for now so we can keep the accounts that have it satisfied. When we build a bigger brewery we’ll sell more variety. We’ve got constant requests from Houston to Florida, but I can’t even meet the orders in Lafayette.” – Heather Miller

Like Mother, Like Daughter
Satareh Mirian, Mirian Investment Group

Setareh Mirian began her unexpected career during her last year of college at UL. Unexpected because being a Realtor was something she’d swore off long ago, thanks to her mom’s career in real estate. “I grew up going with my mom in her car, showing houses,” Mirian says. Being inundated with the business from a young age, Mirian majored in marketing; while investigating her field, however, she quickly concluded that it wasn’t where she wanted to end up.

Mirian was too impatient. “I realized that it would take me 20 years to get to the executive level I wanted,” she says. With that, she decided to get her Realtor’s license. Now, less than five years later, Mirian has broken into the top 50 in the Acadiana market (while the rankings fluctuate, she was at one point this year in the upper 30s) among approximately 1,000 Realtors. Annual sales for her company last year exceeded $6 million.
Growing up outside Grand Coteau, Mirian graduated from Sacred Heart. From there she went to UL and worked her way through school waiting tables, working long hours with her eye on the prize.
So what does it take to become such a success before you are even 30 years old? “My success also comes from the entrepreneurial spirit that was instilled in me from both of my parents who are entrepreneurs themselves – my mom owns our real estate company and my father owns Delta Home Improvement,” Mirian says. “Both sets of my grandparents were also entrepreneurs with businesses still in operation today – Hosea’s Cleaners in Baton Rouge and a bread bakery in the Middle East.”
Mirian has taken advantage of Internet marketing with a user-friendly website at setarehmirian.com, where people can search by area for any type of home, property or commercial building. “I stay in constant contact with my clients, through email and text messages. I keep what they are looking for in the back of my mind. One of my strengths is I’m able to find them listings that aren’t even on the market yet,” she says.
Conquering the local real estate market is just the beginning. Mirian aims to have her international real estate license within five years, marrying her newfound love of real state with her longtime love of travel. This way local clients who are looking for investments abroad have a touchstone.
“Not doing your best just simply wasn’t an option growing up in my household,” Mirian says. “I still carry that with me today – proudly – and I feel that my clients are the ones who benefit the most from this. Surrounding myself with other successful people and creative thinking are both also key to being successful in a highly saturated real estate industry. There’s more ways to buy and sell real estate than most people realize, and I enjoy showing them how.” – Anna Purdy