LAFAYETTE-BASED COMPANY NAMED INC. 5000 HONOREE FOR THIRD YEAR IN A ROW

LAFAYETTE, LA, August 29, 2016 – Inc. Magazine recently announced their list of America’s Top 500 | 5000 fastest growing companies, and Lafayette-based POTENZA Inc. was an honoree. This is the third year in a row that the Lafayette-based company is included on this prestigious list.

Ranked No. 7 in Louisiana and 1,516 nationally, POTENZA Inc. saw a jump in placement of more than 600 spots from 2015. In the last three years, POTENZA Inc. has grown over 250% with 2015 revenue earnings close to $6.6 million.

“We are thrilled to make the list again,” said Frankie Russo, Founder and CEO of POTENZA Inc. “Being included the first time was an honor that we never expected, but to make it three years in a row is a testament to the strong skills and hard work of every member of our Potenza Family.”

POTENZA Inc. is a locally grown company founded in 2007 by Russo and his brother, Giorgio Russo. In the years since, they have quickly grown from a boutique graphic design company to a powerful marketing, advertising and software development agency creating and managing campaigns nation-wide with offices in the United States and India.

When news of their inclusion in the 2015 Inc. 5000 list was announced last year, the company had just acquired Information Architect, a local software development company. Since then, POTENZA Innovations, a Subsidiary of POTENZA Inc., has designed, developed, and distributed their product, ReturnFlight™, in 93 U.S. markets.  ReturnFlight™ is a marketing automation software that includes a suite of mar tech and ad tech products that enable Media companies and Ad Agencies to fully manage their digital media campaigns in-house. And now, on the heels of their 2016 Inc. 5000 inclusion, POTENZA Innovations has announced their newest Innovation’s product, MediaCloud™.

This new reporting software, MediaCloud™, allows marketing teams of all sizes and industries the capacity to automate their traditional media buying and planning. In addition to eliminating hundreds of man-hours spent making manual client reports, MediaCloud™ also gives agencies access to their media plans instantaneously by importing media schedules from major media buying platforms such as Strata, Wide Orbit, and OSI while creating effective TV, radio, and print campaigns.

“MediaCloud™ was built from the same proactive mindset that inspired ReturnFlight™, and it exhibits a level of efficiency consistent with the ReturnFlight™ brand,” Russo said. “Basically, it was a software that we developed for ourselves and quickly realized that it could greatly benefit others as well.”

To learn more about POTENZA Inc. or their suite of products, you can visit PotenzaInc.com.

About POTENZA Inc.™

POTENZA Inc.™ is a family of companies which include a marketing firm, a creative agency, a digital ad agency and an AdTech company. POTENZA’s newest addition, POTENZA INNOVATIONS™, is an ad tech company with a marketing automation and intelligence software [ReturnFlight™] as the centerpiece of their offerings. With 53 marketing, creative and technology enthusiasts on staff, POTENZA’s family of companies serve clients in 93 markets ranging from regional auto dealers to national food chains to local TV stations. POTENZA Inc.™ currently has offices in the USA and India. POTENZA Inc.™ has also been named one of America’s fastest growing privately owned companies 3 years in a row [INC 5000 2014, 2015 & 2016].

POTENZA, Inc. is a family of creative, marketing, digital and technology companies who will help you build, implement, and manage an innovative strategy for your business.

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