Join one of the fastest-growing marketing and advertising agencies in the country, as recently recognized by Inc. magazine’s 5,000 Fastest Growing Companies. Potenza is a full-service Marketing and Advertising agency based in Lafayette, LA. Our roster of clients ranges from small and medium-sized local businesses to national brands and retail chains.


Public Relations/Social Media Specialist

Potenza Inc is seeking a Public Relations/Social Media Specialist. The ideal candidate will have extensive experience with writing press releases and have a strong background in social media. The PR/SM Specialist is responsible for developing and implementing comprehensive reputation-building and event-based public relations programs and strategies. Additionally, the PR/SM Specialist will create, manage, and implement PR campaigns to further the awareness of existing and prospect clients.


  • Bachelor’s Degree in public relations, advertising, marketing, or related discipline.
  • 5+ years of experience in marketing and public relations.
  • Proven track record of success in placing stories in a range of media.
  • Strong project management skills and strategic thinking capabilities.
  • Exceptional communication skills, including strong verbal and copywriting ability.
  • Proven experience consistently delivering effective strategic social media programs, with demonstrated ability to develop annual and campaign-based social media plans.

Job Responsibilities: 

  • Prepare reports and maintain documentation regarding public relations activities.
  • Implement media relations efforts, including media list development (key local and national reporters across all channels of media).
  • Coordinate media and planning efforts around special events
  • Cultivate stories from all offices to pitch to media.
  • Work closely with the development of social media to coordinate postings to website and social media channels.

Competitive Benefits: 

  • Insurance Options (Medical, Dental, Vision)
  • Paid Holidays
  • Paid Time Off (PTO)
  • Simple IRA Retirement Plan with Employer Match
  • Exceptional Career Growth Opportunities

Job Type: Full-time

Location: Lafayette, LA


Get A Head Start In Your Career with Our Internship Program.

Gain real world experience and mentor-ship with Potenza’s Intern Program. Our internship program is a 4 month flexible 12 hour a week program. We will work with your professor if you need college credit. This is your chance to get your foot in the door at one of the fastest growing marketing and advertising firms in the country.


Send brief cover letter giving us your best pitch on why you should be considered! along with resume to [email protected]. Production and graphic design intern candidates please send resume and reels as well.


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