by Potenza Inc | Aug 7, 2017 | Career Openings, inc, News
We’re all about internships at POTENZA! Interning with our POTENZA Marketing team is a great opportunity to learn more about the advertising and marketing industry with hands-on experience! We’re all about giving our interns important tasks that deal with...
by Potenza Inc | Apr 21, 2017 | inc, News
7 Important Digital KPIs for Auto Dealers 1. Website Visits Although total website visits is a high-level metric, the data that it can potentially uncover can’t be discounted. Knowing what your overall traffic patterns are (YOY and MOM) can clue you in to any possible...
by Potenza Inc | Mar 22, 2017 | inc, News
Google Analytics is an incredibly powerful tool, but can appear to be full of misinformation to a layperson viewing raw unfiltered data. Your web analytics may include fake and inapplicable traffic that you were previously unaware of, like hits outside your area of...
by Potenza Inc | Feb 6, 2017 | inc, News
Email marketing: some think it’s dead, while others are raving about positive statistics that would make you think twice. And they are 100% correct. Don’t believe me? Check out some of those numbers for yourself. For example, did you know that an email is 40 times...
by Potenza Inc | Jan 18, 2017 | inc, News
Landing Pages 101 First things first, one might ask… what exactly are landing pages? A Landing page is any page that someone lands on after clicking an online marketing call-to-action. So, let’s say your online message says “visit our site and save 30% off!” The...
by Potenza Inc | Nov 22, 2016 | Career Openings, inc
BUSINESS DEVELOPMENT MANAGER Potenza Innovations, the software development division of Potenza, Inc., is currently seeking to fill a position for a full time Business Development Manager. Potenza, Inc. is a rapidly growing company, earning a rank in the Inc 5000...
