by Potenza Inc | Jun 22, 2018 | inc, News
https://www.potenzainc.com/wp-content/uploads/2018/06/SUMMER-1.mp4 Summer 2018 is in full swing, people! Summer is often seen as a time to relax, but there is no off-time in marketing. It’s important to have consistent branding and marketing efforts put in...
by Potenza Inc | Jun 12, 2018 | inc, News
Originally known as “audioblogs,” podcasts are taking the marketing world by storm. If you have updated your iPhone within the last year, you might have noticed the Podcasts application downloaded to your homepage. But you might be asking yourself, what exactly is a...
by Potenza Inc | May 15, 2018 | inc, News
The development of digital marketing has continuously changed the way brands and businesses use technology. The key objective of digital marketing is to promote your brand through various forms of digital media. An audience-led approach to digital marketing leads to...
by Potenza Inc | Apr 3, 2018 | inc, News
April 3, 2018 — Lafayette’s Potenza, a full-service 360 marketing firm, has won a prestigious, nationwide marketing software award. Potenza, an Inc. 5000 fastest-growing company for four straight years. has won a 2018 AWA Award (Automotive Website Award) in Marketing...
by Potenza Inc | Aug 7, 2017 | Career Openings, inc, News
We’re all about internships at POTENZA! Interning with our POTENZA Marketing team is a great opportunity to learn more about the advertising and marketing industry with hands-on experience! We’re all about giving our interns important tasks that deal with...
by Potenza Inc | Apr 21, 2017 | inc, News
7 Important Digital KPIs for Auto Dealers 1. Website Visits Although total website visits is a high-level metric, the data that it can potentially uncover can’t be discounted. Knowing what your overall traffic patterns are (YOY and MOM) can clue you in to any possible...
