by Potenza Inc | Mar 22, 2017 | inc, News
Google Analytics is an incredibly powerful tool, but can appear to be full of misinformation to a layperson viewing raw unfiltered data. Your web analytics may include fake and inapplicable traffic that you were previously unaware of, like hits outside your area of...
by Potenza Inc | Feb 6, 2017 | inc, News
Email marketing: some think it’s dead, while others are raving about positive statistics that would make you think twice. And they are 100% correct. Don’t believe me? Check out some of those numbers for yourself. For example, did you know that an email is 40 times...
by Potenza Inc | Jan 18, 2017 | inc, News
Landing Pages 101 First things first, one might ask… what exactly are landing pages? A Landing page is any page that someone lands on after clicking an online marketing call-to-action. So, let’s say your online message says “visit our site and save 30% off!” The...
by Potenza Inc | Nov 1, 2016 | inc, News
Entrepreneur of the Year Scott Eric Olivier. Remember that name. You’ll be hearing it a lot in the next few years. Find out how this year’s Entrepreneur of the Year went from programming sounds for Michael Jackson’s planned final tour, rehearsing...
by Potenza Inc | Nov 1, 2016 | inc, News
Potenza Marketing makes fastest-growing companies list. Inc. Magazine released its annual list of America’s fastest growing privately owned companies, and this year Potenza Marketing made the cut, ranking No. 1,002 out of 5,000 honorees. The company is 12th on...
by Potenza Inc | Nov 1, 2016 | inc, News
Potenza’s Frankie Russo will serve as keynote speaker for Friday’s Apple Partner Symposium at the Hilton Manhattan in New York City. Potenza’s Frankie Russo will serve as keynote speaker for Friday’s Apple Partner Symposium at the Hilton...