Master Form Background InformationOrganization or Website NameDescribe What You DoTarget Audience (s)Primary IndustryExisting Website Yes No Value Proposition: Why Should a Client / Customer / Fan Choose Your Organization?Competitors (List any Direct or Indirect)Website Goals & FeaturesOverall Site Goals (Check All That Apply) Awareness About Your Organization Marketing / Sales Tool / Capture Inbound Leads Sell Merchandise and / or Products Start a Free Trial Schedule Demo Opt-In For E-book or Video Book Appointment Donate Volunteer Special Features Needed (Check All That Apply) Online Shop Visual Events Calender Enhance Security Site Wide Keyword Search Digital Downloads Slide Shows Gallery Work Portfolio (Examples of Work Done) Blog HIPPA Compliance Needed Custom Email Setup Other Special Features Needed (Please Describe)Social Media Integration Needed Facebook Instagram YouTube LinkedIn Pinterest Yelp Twitter Other Social Media Integration (Please List)Visual & Verbal StyleVisual References: List Any Sites That You LikeDescribe WhyDo You Have Any Thoughts of Site ColorsSite Voice: If Your Site Was A Character, Which of The Following Best Describes It? Friendly & Warm Smart & Witty Irreverant Salesman Informative & Knowledgable Pages Needed (Site Map)List All Pages Needed For SiteOutline What You Would Like On Each Page (Please Be As Detailed As Possible)ContentCopy: (Check All That Apply) Transfer From Old Site Client Will Write / Provide Potenza Will Write Copy Photography: (Check All That Apply) Client Will Provide All Photography Photography From Old Site Will Be Used Stock Photography Package New, Custom Photography Needed If Custom Photography Is Needed, What Kind (Where?,Who?,What?)Videos Needed: (Check All That Apply) Client Will Shoot / Provide Videos About Us Videos Annamated Explanatory Video Custom Video (Ex. Brand, Character, or Lifestyle) Video Loop For Splash Background HostingHow Do You Want Hosting Handles? I'd Like Potenza to Set Up & Maintain My Hosting Already Have Hosting Provider If You Already Have Hosting Provide Username / PasswordDomain (Site Address)Needs: I'd Like Potenza to Set Up & Maintain My Domain Already Have Domain Provider If You Already Have Domain Provide Vendor, Username / PasswordSite Insurance: Security, & Software UpdatesOur service package insures your site stays safe and protected from viruses, and software remains up-to-date and running smoothly.Yes We Need The Service Package Yes No AnalyticsDo you need to track any of the following metrics? Site Visits Email Leads Walk-Ins Site Drive Phone Calls Time on Site Search Engine Optimization / Local ListingSEO Search Engine Optimization Setup: Yes No Business Power Listings: Yes No Terms of ServiceBy Entering Your Initials below, Potenza agrees to perform the chosen services for the client. Client agrees to pay 1/2 of chosen services up-front and 1/2 upon completion. Deposit is non-refundable. Any work done beyond the allocated hours will be billed at $100 per hour. This agreement will terminate upon completion by Potenza of the services required by this agreement. Any agreed upon ongoing services such as search engine optimization, or analytics dashboard will be charged monthly.Enter Your InitialsDate Date Format: MM slash DD slash YYYY CommentsThis field is for validation purposes and should be left unchanged.