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Form Connections with your Audience Through Podcasting

Originally known as “audioblogs,” podcasts are taking the marketing world by storm. If you have updated your iPhone within the last year, you might have noticed the Podcasts application downloaded to your homepage. But you might be asking yourself, what exactly is a...

6 Digital Marketing Techniques to Better Engage Your Audience

The development of digital marketing has continuously changed the way brands and businesses use technology. The key objective of digital marketing is to promote your brand through various forms of digital media. An audience-led approach to digital marketing leads to...

Potenza Inc. wins prestigious national marketing software award

April 3, 2018 — Lafayette’s Potenza, a full-service 360 marketing firm, has won a prestigious, nationwide marketing software award. Potenza, an Inc. 5000 fastest-growing company for four straight years. has won a 2018 AWA Award  (Automotive Website Award) in Marketing...

Director of Software Development

Potenza Innovations, based in Lafayette, LA, is pleased to announce we are hiring for the position of Director of Software Development. Job Description: Envisions product development and manages projects through completion; analyzes and designs software enhancements...

POTENZA Internships!

We're all about internships at POTENZA! Interning with our POTENZA Marketing team is a great opportunity to learn more about the advertising and marketing industry with hands-on experience! We're all about giving our interns important tasks that deal with real-life...

POTENZA Inc. is now a Google AdWords Premier SMB Partner!

We are proud to announce that this month, POTENZA Inc. has officially upgraded to a Google Premier Partner. That means that POTENZA will now have an additional number of exclusive benefits to match a brand new badge of honor, highlighting our long-term success with...

7 Important Digital KPIs for Auto Dealers

7 Important Digital KPIs for Auto Dealers 1. Website Visits Although total website visits is a high-level metric, the data that it can potentially uncover can’t be discounted. Knowing what your overall traffic patterns are (YOY and MOM) can clue you in to any possible...

3 Essential Google Analytics Filters

Google Analytics is an incredibly powerful tool, but can appear to be full of misinformation to a layperson viewing raw unfiltered data. Your web analytics may include fake and inapplicable traffic that you were previously unaware of, like hits outside your area of...