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20 Apps You Didn’t Know You Needed

Navigating the iTunes or Android app stores can be a little overwhelming. If you’ve ever thought, “there should be an app for that,” there probably is an app for that. With a variety of different ride sharing, budgeting, money sharing, and recipe apps, how do you know...

NOW HIRING: Search Engine Marketing Specialist

Potenza, a full-service marketing agency in downtown Lafayette, is seeking a full-time Search Engine Marketing Specialist for their rapidly growing Interactive Marketing department. Potenza was recently named one of Inc. Magazine's 5,000 fastest growing...

Marketing For Your Audience: B2B vs. B2C

An essential part of any marketing effort is knowing your audience. You can better target them if you have a stronger understanding of who they are. There are multiple ways you can accomplish this. For example start by doing research, studying your competitors,...

10 Interview Essentials

Preparing for an interview can be intimidating. It can be hard putting yourself out there and asking for employment from someone you probably don’t know. If you are not well-prepared leading up to your interview, a variety of things could go wrong. SO, we have put...

Blogs Can Change Your Business

Have you ever considered blogging on behalf of your business? If you haven’t, now is the time to start! Blogging can be a great way of building a brand identity or creating a platform for your voice to be heard. Creating a blog for your company can differentiate your...

Form Connections with your Audience Through Podcasting

Originally known as “audioblogs,” podcasts are taking the marketing world by storm. If you have updated your iPhone within the last year, you might have noticed the Podcasts application downloaded to your homepage. But you might be asking yourself, what exactly is a...

6 Digital Marketing Techniques to Better Engage Your Audience

The development of digital marketing has continuously changed the way brands and businesses use technology. The key objective of digital marketing is to promote your brand through various forms of digital media. An audience-led approach to digital marketing leads to...