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Onboarding Project Manager

Our team at Potenza Innovations is seeking an Onboarding Project Manager position. We are a result and inspiration driven team that is constantly thinking of innovative ways to create one of a kind high tech automotive software. This position within our team is to...

Search Engine Marketing (SEM) Specialist

Potenza Interactive is currently hiring a full-time Search Engine Marketing (SEM) Specialist for work on national clients in Lafayette, LA. The SEM Specialist is responsible for strategizing, buildout and routine optimization of PPC campaigns on Google AdWords, Bing...

7 Important Digital KPIs for Auto Dealers

7 Important Digital KPIs for Auto Dealers 1. Website Visits Although total website visits is a high-level metric, the data that it can potentially uncover can’t be discounted. Knowing what your overall traffic patterns are (YOY and MOM) can clue you in to any possible...

3 Essential Google Analytics Filters

Google Analytics is an incredibly powerful tool, but can appear to be full of misinformation to a layperson viewing raw unfiltered data. Your web analytics may include fake and inapplicable traffic that you were previously unaware of, like hits outside your area of...

5 Easy Tips to Build Your Email Subscriber List!

Email marketing: some think it’s dead, while others are raving about positive statistics that would make you think twice. And they are 100% correct. Don’t believe me? Check out some of those numbers for yourself. For example, did you know that an email is 40 times...

How a Landing Page Can Make or Break Your Marketing Campaign!

Landing Pages 101 First things first, one might ask… what exactly are landing pages? A Landing page is any page that someone lands on after clicking an online marketing call-to-action. So, let’s say your online message says “visit our site and save 30% off!” The...

BUSINESS DEVELOPMENT MANAGER

Join one of the fastest-growing marketing and advertising agencies in the country, as recently recognized by Inc. magazine’s “5,000 Fastest Growing Companies.” Potenza is a full-service Marketing and Advertising agency based in Lafayette, LA. Our roster of clients ranges from small and medium-sized local businesses to national brands and retail chains.

The chosen candidate for this position will have the opportunity to assist…

Entrepreneur of the Year

Entrepreneur of the Year Scott Eric Olivier. Remember that name. You'll be hearing it a lot in the next few years. Find out how this year's Entrepreneur of the Year went from programming sounds for Michael Jackson's planned final tour, rehearsing with the King of Pop...