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6 Digital Marketing Techniques to Better Engage Your Audience

The development of digital marketing has continuously changed the way brands and businesses use technology. The key objective of digital marketing is to promote your brand through various forms of digital media. An audience-led approach to digital marketing leads to...

Potenza Inc. wins prestigious national marketing software award

April 3, 2018 — Lafayette’s Potenza, a full-service 360 marketing firm, has won a prestigious, nationwide marketing software award. Potenza, an Inc. 5000 fastest-growing company for four straight years. has won a 2018 AWA Award  (Automotive Website Award) in Marketing...

POTENZA Internships!

We're all about internships at POTENZA! Interning with our POTENZA Marketing team is a great opportunity to learn more about the advertising and marketing industry with hands-on experience! We're all about giving our interns important tasks that deal with real-life...

POTENZA Inc. is now a Google AdWords Premier SMB Partner!

We are proud to announce that this month, POTENZA Inc. has officially upgraded to a Google Premier Partner. That means that POTENZA will now have an additional number of exclusive benefits to match a brand new badge of honor, highlighting our long-term success with...

7 Important Digital KPIs for Auto Dealers

7 Important Digital KPIs for Auto Dealers 1. Website Visits Although total website visits is a high-level metric, the data that it can potentially uncover can’t be discounted. Knowing what your overall traffic patterns are (YOY and MOM) can clue you in to any possible...

3 Essential Google Analytics Filters

Google Analytics is an incredibly powerful tool, but can appear to be full of misinformation to a layperson viewing raw unfiltered data. Your web analytics may include fake and inapplicable traffic that you were previously unaware of, like hits outside your area of...

5 Easy Tips to Build Your Email Subscriber List!

Email marketing: some think it’s dead, while others are raving about positive statistics that would make you think twice. And they are 100% correct. Don’t believe me? Check out some of those numbers for yourself. For example, did you know that an email is 40 times...

How a Landing Page Can Make or Break Your Marketing Campaign!

Landing Pages 101 First things first, one might ask… what exactly are landing pages? A Landing page is any page that someone lands on after clicking an online marketing call-to-action. So, let’s say your online message says “visit our site and save 30% off!” The...