Cajun Brewing approached us to develop their brand capturing their Cajun history with a fresh new perspective. We started with their logo and elaborated further to develop the packaging.
The new brand reveals a new icon in Cajun culture, while exuding the love and loyalty for it’s roots and tradition.
Offering their three most popular flavors, blue bubble gum, wedding cake and strawberry, we started assigning characters to each flavor to give the brand a personality that could engage kids while also making them identifiable among the competition. Once the concept was established, the packaging took place and the product became a success, spreading throughout stores all over Acadiana.