Cajun Brewing: Brand Launch
We first developed their logo and from that, we developed their extensive ad campaign. Their ad campaign ranged from traditional marketing to an aggressive social media campaign that brought over a sellout crowd to their launch party in downtown Lafayette! “Good people. Great beer” was used as the campaign slogan which was derived but the Cajun reputation and the rest, well, let’s just put it this way: the bar that held the launch party was out of that beer for a few days.
The overall development and campaign spanned from website development, outdoor advertising, traditional marketing, PR and interactive marketing.