Potenza Creative developed an ad campaign for COMET, a new television channel dedicated to sci-fi entertainment offering popular favorites, cult classics, and undiscovered gems, every day.

As part of their ad campaign, we started with developing a new website that matched their new, “future-focused” channel that provided an up-to-date TV schedule for the fans. Part of the campaign was to promote brand awareness through outdoor campaign and web promotion while the other was to create a “character” out of the network. We figured that “character” should be the “inner nerd” in all of us so the campaign had wit, cleverness and “space”.

Since it’s launch, COMET has developed a steady and loyal following that continues to grow, making it a leader among other sci-fi networks.