Courtesy Automotive Group
With most major domestic makes and models plus 12 locations regionally, Courtesy Automotive is a local auto dealer juggernaut. Courtesy’s mission was to regain market share lost from single-brand domestic dealers.
A gigantic traditional ad buyer, Courtesy wanted to increase it’s digital footprint and regain lost market share by implementing a modern search engine marketing campaign. Courtesy started this process by test-piloting Potenza’s SEM program at one of their GMC/Buick locations. After 3 months on the program, they had record numbers for total vehicles sold. They have since increased their investment in SEM efforts on Google, Bing, and Yahoo.
Digital Product Mix
Search Engine Marketing (SEM)