Potenza Creative designed the logo for one of INNOV8 Big Deal Weekend, one of the organization’s largest and most important events of the year.

INNOV8 Acadiana recently grew from a week long annual event run by dozens of volunteers into a full time organization staffed by entrepreneurial experts focused on helping business-minded people accelerate their dreams into profitable realities. With this array of resources, meetups make the link between great needs and great ideas, stimulating a mutually beneficial ecosystem for individuals and for the Acadiana area.

With the knowledge of the organization’s mission, we wanted to design an icon that reflected the origin of this now nationally recognized brand. We added a Louisiana flare by adding the iconic swamp design while keeping it modern, dynamic and recognizable as an INNOV8 event.