The seasoning labels present the same logo design and its emphasis on Copeland’s for the personal eating experience. Customers will be able to receive the experience as discussed in their very own kitchens or anywhere else they should choose. Furthermore, there is a cast-iron pan featured behind the logo to doubly emphasize that this is their Copeland’s meal they are getting to make. The text, “Good on all dat” is featured also, to let customers know they can buy Copeland’s MKT products for any of their own home-cooked meals, not just what Copeland’s would make. The text also plays with the familiar dialect and culture of New Orleans so as to draw the attention of locals.