THE ART OF WHY
Potenza Creative designed the branding and packaging for ice bites, the most popular brand of ice cones in Acadiana.
Ice bites started after the owners, also owners of Ice Shack, were wondering how they could serve their New Orlean’s style classic snow cones in a way that was faster, easier and convenient for the customers.
Offering their three most popular flavors, blue bubble gum, wedding cake and strawberry, we started assigning characters to each flavor to give the brand a personality that could engage kids while also making them identifiable among the competition. Once the concept was established, the packaging took place and the product became a success, spreading throughout stores all over Acadiana.