Leadership Team

Frankie Russo

Co-Founder / CEO

Frankie has lead Potenza Inc. into becoming one of the fastest growing companies in America, making the INC 5000 list two years in a row. In 2014, he made the “20 under 40” list in Lafayette and most recently, he has published his first book titled “The Art of WHY”. Since the very beginning, Frankie has been the team captain of the Potenza super heroes.

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Natalie Sandoz

Chief Business Officer

It doesn’t just take a business woman to handle marketing, media buying, and business — it takes a woman in charge. Tending to clients by ensuring their traditional marketing strategies are effective is Natalie’s prowess as a director.

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John Ezekiel

Chief Technology Officer

Giorgio Russo

Co-Founder / Chief Creative Officer

Giorgio is the co-founder of Potenza Creative and the Chief Creative Officer. As the team leader of Potenza CREATIVE, Giorgio schemes the “method in the madness”. Always scoping new ideas, identifying new approaches to deliver content and design, and striving to make art that is memorable.

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Kayli Guidry

Chief Client Officer

Being an agency with client satisfaction and experience woven deeply into our culture requires a seasoned executive who is a champion for the client. Kayli’s diplomacy skills, customer service excellence, and solutions-driven mindset equip her to be that champion. When she isn’t ensuring that hundreds of client interactions in a given day are going well, she is identifying problems before they occur and looking at every decision exclusively through the lens of client experience.